Consumer Behavior is a paradox because humans ‘ThinkFeel’ about stuff. Emotions and the rationalizing. Measuring, emotions, analyzing, going by the gut instinct, in the same second.
This gets even more interesting when it comes to ‘the buying’. A positive response of sorts. After all, one is picking something in return for what he/she possess. Each one want max value for it and more.
And we humans are wired to be in the state of inertia (the law). Not just that, consumers want to thinkfeel only good about each buying decision they make.
Mind you to make anyone buy something is no small a feat to achieve. There are numerous nuances, the Consumer is getting more and more complex. They have higher aspirations and available choices. To top it up, the competition to win their attention is fierce. And, the forever changing influences.
All of this and more makes the development of a winner brand, product or service an intense consuming exciting exercise.
Be that as it may, you may crack one or all of these, but how to figure out a compelling way to reach out to the consumer. That is an expertise – a specialist’s job.
When it comes to Marketing of any kind, the mantra is, stay relevant to a need.
In this tech-driven, super-connected consumer, super active social tribes, sharing obsessed population, you rather always have more information than what is required. But the difference lies in knowing what to do with this overload (#bigdata) of information.
Insights and analysis is the answer – a trained mind and heart that will curate not just the data but catches the underlying emotional need.
The right balance of this ‘thinkfeeling’ audience. This is when the magic happens.
It isn’t easy as evident. Working everything out is very consuming, both from the time and money perspective. This is where we ‘the Marketing Thinking’ come into the scheme of things.
The Marketing Thinking (tMt) is a collection of views and insights on Consumer Marketing.
A platform where you find easy access to curated thinking. That helps you spot the priceless actionable ‘insight’ at no cost and at least of an effort.
With the Marketing Thinking, you gain knowledge into the consumer. We pluck out all the unnecessary weed, offering the best collection of content on Marketing and Consumer buying behavior.
Marketing Thinking is your Insights Hacker. The concise, well-presented content by top experts, articles, case studies and reports are all at no cost.
Pick, steal an insight, use it as you want, we don’t mind it.
As you discover the insights browsing through the content, you’ll come across multiple ideas and approaches that will trigger, inspire, initiate new thoughts and ideas.
Bounce them off with us without any hesitation. We love ideas of all types.
Get noticed by sharing what you know.
Contribute, inspire others by what you know. It may be a presentation, infographic, document or video.
This will not only help you build your reputation with the right audience but cultivate more professional opportunities.