startup ceos
23

Fads n Fallacies of startup CEO’s. Watch the fallout.

When CEOs let these fallacies influence the decision making, it is tough going.

Particularly with regards to Marketing. Not that they do it intentionally. It is just the past conditioning and some bit of future’s insecurity.

The startup CEOs need to have some patience, try unlearning if they are not just out of IITs and IIMs (pun intended). And be in the experimental mode forever. Here are some of the popular fads with startup CEOs…

Fad 1_Some Marketing is Always Better than No Marketing _for startups CEOs this is just plain bad advice. Marketing costs time and money, especially when you want it done well and weak marketing practices can negatively influence your brand. Unless marketing is well -planned, smart, and you can justify it with a substantial projected ROI, your shop is not ready to start marketing.

Fad 2_Giving everyone a voice in marketing decisions when it comes to marketing, everyone seems to have an opinion. The moment the startup CEOs democratize the marketing decision the writing is on the wall, nothing is going to get finalized soon. Remember the truth — you can never please everyone, and if you were able too, you stood for nothing. Pure Vanilla stuff.

In addition, you don’t need to pass marketing ideas around to every employee, family member and friend. In the end, trust the people you pay to create your marketing assets.

Fad 3_If Customers Don’t Respond, Try Something Else: This one, in particular, is tricky for any startup because it’s partially true. While it’s true that if you’ve tried promoting a product or service to one group of customers and they didn’t respond, you may need to try something else. It’s also true that successful sales often requires multiple contacts.

Furthermore, the nonstop blare of advertising on the internet, television, radio, magazines, checkout lines at the supermarket, and everywhere. Consumers are tuning out most of what they hear.

It’s also resulted in greater skepticism from consumers, which in turn means that marketers must work harder and longer to garner trust and close a sale. So yes, if customers aren’t responding to a promotion, you may need to try something else, or you may simply need to hang in there and keep stating your message until they respond.

startup ceosKeep Changing Your Advertising or Your Sales Will Decline, Never abandon advertising that’s working. Keep trying to improve it. And regularly test new things to see how they work for you. If you never make any changes in your advertising, your sales will eventually decline.

The goal of most advertising is to attract new customers. Once someone becomes a customer, they won’t respond to that advertising again. But you can use different (and cheaper) advertising to generate additional sales from them. But there’s still a large population of non-customers who didn’t respond to your regular advertising. Most have not seen it yet.

Here are some of the all time Common Fallacies@startup CEOs

  • Hasty Generalization _This is where you base marketing decisions on insufficient evidence. Basically, startup CEOs make a hasty conclusion without considering all variables. Usually, this is based on a small sample size and impatience.
hasty startup ceos

You may have heard this as the Law of Small Numbers, where one generalizes from a small number of data points.

  • Appeal to Authority _When, in the face of conflicting evidence, startup CEOs summon the opinion of an ‘expert’ to solidify their argument. Or they bring up a large company as a golden example. We put too much faith in the gurus (am joking).
authority startup ceos

Don’t rule out experts – they have experience and therefore tend to be more reliable. But when making decisions, an appeal to authority by itself is not a valid argument. It sways the conversation to the status quo.

  • Appeal to Tradition _“This is right because it has always been done this way”. Curbing the possibility of change, experiments by the young, inexperienced team the startup CEOs fall into the trap of following the tradition. If at all there has to be a tradition, let there be a tradition of experimentation.
ideas
  • Related fallacy: Appeal to Novelty. This is the opposite, where things are deemed to be approved or liked simply on the basis that they are new. For the sake of doing something different don’t. There has to be some basis (sanity) to the experiments.
  • False Dilemma _A situation in which only limited (two) alternatives are considered. When in fact there may be more. Startup CEOs create a false choice such as one idea against another or one headline versus another. And then test to see which is better. In reality, there are hundreds of different ways that you can go but we become blinded by our myopic view of an answer.

You create a false choice of what is there versus what you want to see happen. We get stuck on the things we want to see win.

Then comes the team, if you’re not on this side, you’re on that side. You’re forced into a position you don’t fully agree with.

Conclusion_This is getting too long (another fallacy…people don’t read long articles..ha).

Unfortunately, we will never get rid of the fallacies, because humans and money are involved. So, we need to understand the fallacies that are common and learn to recognize them. 

 

The Marketing Thinking

Visiting Professor
C level Product Marketing Professional | Certified Digital Marketing Specialist | Visiting Professor

The singularity towards identifying and mining consumer insights is what drives me -- Seasoned Content Creator, Writer -- Built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results. Intense exposure to a wide range of industry verticals, with specialist skill in Services and FMCG.
Visiting Professor on EmailVisiting Professor on LinkedinVisiting Professor on Twitter

23 thoughts on “Fads n Fallacies of startup CEO’s. Watch the fallout.

  1. I like this post, enjoyed this one thank you for putting up. No man is wise enough by himself. by Titus Maccius Plautus. fefddkdbgeca

  2. Wow! This could be one particular of the most useful blogs We’ve ever arrive across on this subject. Basically Wonderful. I’m also a specialist in this topic so I can understand your hard work. feegacdeakdadgeg

  3. An attentiongrabbing dialogue is worth comment. I believe that you must write extra on this subject, it won’t be a taboo topic but typically persons are not enough to speak on such topics. To the next. Cheers gdcagekeddeeedcd

  4. Can I simply say what relief to uncover somebody who truly knows what theyre dealing with online. You definitely understand how to bring a worry to light and work out it important. More people need to see this and appreciate this side with the story. I cant think youre no more common when you undoubtedly develop the gift.

  5. I simply couldn’t depart your web site prior to suggesting that I actually loved the usual info a person supply for your guests? Is gonna be again continuously in order to check up on new posts. bdcedabdcdae

  6. Appreciating the time and energy you put into your blog and in depth information you provide. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed information. Excellent read! I’ve saved your site and I’m adding your RSS feeds to my Google account. ddcfadgdeaeeedbg

  7. Hi there! Someone in my Myspace group shared this site with us so I came to give it a appear. Im definitely loving the details. Im bookmarking and will likely be tweeting this to my followers! Outstanding blog and great style and style. gbdedebkekgf

  8. Hi there! Would you mind if I share your blog with my myspace group? There’s a lot of people that I think would really appreciate your content. Please let me know. Many thanks eaebfkbcdacd

  9. Hmm it appears like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything. Do you have any helpful hints for first-time blog writers? I’d definitely appreciate it.

  10. his is the right blog for anybody who desires to find out about this topic. You realize so much its virtually laborious to argue with you (not that I actually would need…HaHa). You definitely put a brand new spin on a topic thats been written about for years. Great stuff, just great!

  11. Pretty useful article. I merely stumbled upon your internet site and wanted to say that I’ve very favored learning your weblog posts. Any signifies I’ll be subscribing with your feed and I hope you publish once additional soon.

  12. Awesome things here. I am very happy to see your
    post. Thanks so much and I am having a look forward to contact you.
    Will you please drop me a mail?

  13. I do agree with all of the ideas you have presented for your post.
    They’re very convincing and can definitely work.
    Nonetheless, the posts are too quick for beginners. Could you
    please prolong them a bit from subsequent time? Thank you for the post.

  14. Very efficiently written information. It will be beneficial to everyone who employess it, including myself. Keep up the good work for sure i will check out more posts. egbgadkbekdk

  15. Somebody necessarily help to make significantly posts I might state.
    That is the very first time I frequented your web page and up
    to now? I amazed with the research you made to create this actual post amazing.
    Great task!

  16. I’m usually to blogging and i really appreciate your content. The article has actually peaks my interest. I am going to bookmark your website and hold checking for brand new information.

Leave a Reply

Your email address will not be published. Required fields are marked *