‘Thinkfeeling’ is an equal proportion of thinking and feeling about something.
Everyone uses Thinking for some decisions and Feeling for others. In fact, it’s said people take decision basis their personalities.
Thinking types tend to make their decisions based on data, evidence and rational thought. While Feeling types tend to make their decisions based on values, emotions, and impact on people.
It is believed some people put more weight on objective principles and impersonal facts (Thinking) and some put more weight on personal concerns and the people involved (Feeling). Mind you don’t confuse Feeling with emotion. Everyone has emotions about the decisions they make. Also, do not confuse Thinking with intelligence.
It is an outdated notion that some people are more prone to making decisions through logic or mind, while others are about how it makes them feel – listening to their heart.
The new right way is the ‘Thinkfeeling’ way. Where when logic and feelings are addressed at the right moment, equally. Because thoughts are ways of dealing with feelings.
In the primary case, in the standard situation, feelings come first. Thoughts are ways of dealing with feelings – ways of, as it were, thinking our way out of feelings.
Days are gone when one incorrectly isolated both, where communicating, behaving a certain way with Thinkers
- Be brief and concise
- Be logical; don’t ramble with no apparent purpose
- Be intellectually critical and objective
- Be calm and reasonable
- Present feelings and emotions as additional facts
And approached Feelers differently:
- Introduce yourself and get to know the person; full acceptance may take a considerable amount of time
- Be personable and friendly
- Demonstrate empathy by showing areas of agreement first
- Show how the idea will affect people and what people’s reaction would be
- Be aware that how you communicate is as important as what you’re communicating
Today every individual is thinking-feeling in equal proportions, especially when it comes to buying.
Brands have to make a persuasive offering which has a strong reason and at the same time emphasis on values, emotions. Then only will they have a larger considering audience for their offerings.
IBM, for example, has long had a slogan of “Think, trying only rational, cognitive association with the brand. On the other hand, Apple computer ads are a culmination of rational and emotional aspects.
The consumer of almost all age groups doesn’t want to see advertisements that are overtly “salesy” or too disruptive. This notoriously ad-averse generation is a proof of it.
Two-thirds of Millennials have installed ad blockers — and 14% use them across both desktop and mobile according to the eMarketer report.
Three ways Brands can communicate without getting adblocked_
Nurture a direct relationship: In this mobile era broadcasting content out is not kool and not effective. What works is, engaging in a dialogue. Be it through a responsive app content or building dynamic in-store experiences. Email by far is one of the effective tools. But most of us fear that email marketing is inherently ‘spammy’.
Today’s younger lot actively wants to communicate with brands. Email is preferred over social media by a margin of 41 percent. The key is to keep the greetings personal, the content snappy and relevant (thinkfelt content), and to allow for feedback from consumers both online and in-store. Thinkfelt email marketing is an effective way to capture interest — and it’s safe from ad blocking across the board.
Embrace Influencers: We all know the importance and impact of Influencers. The key is, as always, to keep it feeling genuine: don’t force the product placements (thinkfeel about every bit).
Create Content: Contributed blog posts, photos, and more are a solid way to engage consumers on desktop and mobile by offering content that’s actually helpful and relevant to their lives — which means that marketers have an opportunity to add genuine value while still inserting a subtle brand tie-in.
It’s no longer enough to simply leverage what you know about your target audience to personalize offerings– today’s marketers need to have thinkfeeling, helping the customer to decide what to buy.